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If you are building an eCommerce website, following a structured development process is very important both for you and your eCommerce solutions provider. If this structured approach is not followed, it can result in less than perfect results and a lot of frustration on both sides.
To keep your eCommerce solution development process as smooth as possible, here is a guideline process to follow which we find to be the best. Each project can vary, but this is a general guideline:
Client Brief
Preparing as tight a brief as possible with the client is key. The development company should strive to understand the client’s business and their customers and then agree on the features and solutions that the client should need. Before beginning any journey, it is good to know where you’re going.
Design layout from homepage to shopping cart
Based on the brief, the website company should now start on the graphic layouts. It is really important that the client also buys into this process. Too often the client is easy to approve at this stage and later on in the process wakes up to the fact that they want it done slightly differently. This usually results in the project costing both parties more money.
Examination of existing or desired SEO url structure
When building a website you need to look at the search engine optimisation objectives of the client, as this can affect the structure of the website. Also, many websites have SEO properties built up and want them restored to their new e-commerce websites. It is very important that the e-commerce solutions provider considers this in the website structure.
Develop and issue CSV file to the client.
One of the hardest things for the client in getting their eCommerce website done is putting together their product information. This should be prepared early so the client can be working on this while the website is being developed. Also, the client should be given clear instructions as to how to input the information, as incorrectness in this can result in mistakes in the system.
Theming Stage
This is where your e-commerce website pages are built. Both clients and e-commerce providers need to ensure that this corresponds exactly to what was agreed at the design stage.
Development Stage
This is where your website pages are built into your CMS or e-commerce platform.
Testing Stage
Check that all functionality is working and your e-commerce website is doing what it should do.
SEO onsite structural implementations
Without going into the particulars of each, there is a long list of on-site optimisation tasks that need to be done before and just after the website launch. If you’re keen to perform well on search, then make sure this is dealt with at the development stage.
If both the e-commerce development company and the client follow a strict process, the process of developing a great e-commerce website becomes all the easier for both parties.
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